Wednesday 28 August 2013

Mindy Gledhill - Whole Wide World - Music Video Analysis

Whole Wide World

Mindy Gledhill



Mindy Gledhill is an Indie Folk artist from California. The song featured is called Whole Wide World and it is actually classed as Pop, however, I feel that the single has more of an Indie feel to it. The reason I feel this is because although the music video appears to be higher budget than the video for The Paperkites, it still isn't an extremely high budget music video. Also the video appears to have more of an Indie feel with the way that the actors and artist are dressed. The song its self also gives the feel of an Indie song due to the fact that of what its trying to say which is a unique concept. The video does fit some of the pop criteria though, with some of the props used within it e.g. A helicopter.

There are a lot of relationships between the lyrics and the visuals, this is because the video uses illustration in order to be able to tell the story. The lyrics 'I'm gonna run right up this hill' are represented in the video by the artist, Mindy Gledhill, running up a rocky hill, which is quite literal and highly links the action with the lyric. The lyrics 'I'm gonna go and take a chance, I'm gonna learn to ballet dance' are also represented quite literally as Mindy Gledhill is then shown learning to ballet dance.

The music that is the video is represented with any visuals, there are no instruments used or shown in the video. The only instrument that is shown is Mindy Gledhill singing, however, there is a drum and guitars and other instruments although they are not shown being used. At the start of the video, Mindy Gledhill is shown jogging, the beat of her jogging is set in time of the drumming.

There isnt a major star Motif in the video as the artist isnt that well known and doesnt have a lot of music videos out, however, she is out doors a lot in this video alongside her other video called Anchor. Anchor also shows her daydreaming about what she would like to do in life.

There are some notions of looking within the video as you can see Mindy Gledhill looking directly into the camera at some points and in other points of the music video the actresses are seen either looking directly at the camera or slightly off from the camera. This makes the audience feel as though they are inside of the video.

There arent really any intertextual references other than the fact the artist is outside and this gives the contations of the folkey sound that Mindy Gledhill uses.

The video I would say is part illustartion and also amplification. I would say that it is illustration as the video represents the lyrics litersally in some parts and in others it is amplification such as when the girl is using the gun to shoot all of the paint. The shooting of the paint is completely abstract. The scene where the girls are all running also has nothing to do with the actual lyrics apart from all of the actors being female. I feel this is amplification as the shooting of the paint is representing the concept of the video in an abstarct way and the running is showing the beat of the drum in the music along with the humming at the end.

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