We decided to go with the Tumblr Kids because they are of a younger age - mostly under 16 - compared to other social groups. There is also a female bias and these factors combined would cause the Tumblr Kids to be more attracted to our artist's style of music.
UK Tribes states that Tumblr Kids re-blog images that show who they are, such as 'fashion icons, cult films, lyrics, and pets.' UK Tribes largely bases its explanation of Tumblr Kids on the 'Tumblr Famous' bloggers, with their dip dyed hair and vintage clothes, however when I used to go on Tumblr I noted that the majority of people on there were in fanbases of their favourite TV, actors, books, films, music etc. Therefore within these smaller branches of Tumblr, news of albums, singles and music video releases would travel fast - and new artists that were on Tumblr could easily connect to their audience, so build up a bigger following.
UK Tribes states that Tumblr Kids re-blog images that show who they are, such as 'fashion icons, cult films, lyrics, and pets.' UK Tribes largely bases its explanation of Tumblr Kids on the 'Tumblr Famous' bloggers, with their dip dyed hair and vintage clothes, however when I used to go on Tumblr I noted that the majority of people on there were in fanbases of their favourite TV, actors, books, films, music etc. Therefore within these smaller branches of Tumblr, news of albums, singles and music video releases would travel fast - and new artists that were on Tumblr could easily connect to their audience, so build up a bigger following.
Brands associated with Tumblr Kids:
Try and be more specific with regards the sort of things your audience will look at on tumblrs etc. Also provided a approximate age range and gender for your audience.
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