Indie Scenesters are dedicated to finding the latest music - through the internet, record shops, and word of mouth. The main trait of this tribe is in fact their love of music, discovering new artists and spreading the sound. Their approach to music is based on finding independent artists that they like, rather than sticking to a certain genre - which is perfect for our artist as she is unconventional in her genre, standing out rather than fitting into a certain genre.
Brands associated with Indie Scenesters:
Creatives
Creatives are a branch of youth culture associated with creatives fields such as fashion, art, design, music, photography, dance and drama. They tend to be over 20 years old and their mentality is about developing their skills and working hard - even when living on a budget. Creatives are driven by success and are attracted to things that reflect their own style. This would be a good audience for our video as its contents will be unusual and have a more creative/interpretive spin on it when compared to other videos.
Brands associated with Creatives:
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