Bloom
The Paperkites
The Paper Kites are an Indie folk band from Australia, the song is called Bloom and is a Folk song. You can tell that this is a folk song from the connotations within the song, such as the acoustic guitar and the Banjo these instruments are often used in Folk music.
The lyrics in this video link to the visuals that are shown, at the start of the video the lyrics are 'in the morning when I wake' and the visual is a woman lying on grass opening her eyes, presumably from being asleep, also in the video it then goes on to say 'and you fill my head with you' the woman then holds a can up to her ear on string to hear whats on the other end, presumably she heard someone talking therefore filling her head with that person. It also says 'Oh you fill my head with pieces of a song I can't get out' as a man holds the other end of the can to his ear and smiles indicating that he can hear someone talking on the other end. This all shows that the lyrics and the video are telling a story. The video is interpreting what the lyrics mean.
The music and the video are also linked as you can hear a guitar being played along with a banjo and drums, also you can hear singing, humming and whistling, these are all shown with in the video as the band, The Paper Kites, are shown sitting around a tree with their instruments. In the video they are also lip syncing so that they appear to be singing the lyrics of the song. These all link with the song and how it is played.
There are some close up of the artists when they are performing around the tree and singing, there are also close ups of the instruments when they are being played in the video. There isn't really a star motif for the band, however, they do often film their music videos in a woodland as their music is usually quite fokey and magical meaning that a woodland is a perfect scene for their music videos to be shot. This being said in their most recent video St. Clarity the video is shot in an abandoned building and in the streets, however, it still has that magical feel to it as the man in the video is discovering something that appears magical to him.
There is some Notion of Looking in the video which is where the artist or actors in the video look directly at the camera or slightly off from the camera giving an insight into their lives. This happens in the music video for The Paper Kites - Bloom as the singers are looking off from camera and the actors look directly at the camera in parts of the music video therefore giving an insight into their lives and helping the audience connect with the song.
There are some intertextual references in the video such as the acoustic guitar makes you think of other folk musicians and the Mis - En - Scene of a forest also makes you think of earthiness and folk music creating the intertextual reference of the magical earthy feeling that you can associate with their music.
The video is mainly an illustrative video, showing aspects of performance and narrative. The perforance happening with the band sitting around the tree performing their song and the narrative happening with the between the two people and the tin cans and string. There is a small bit of amplification but not a lot. The amplification is probably following the string as that doesnt really show what the song is about although it does lead to the next part of the storyline
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